Featuring an all-natural, cruelty free beauty range hailing just outside of San Antonio, Texas - now carried in H-E-B’s across the state. Lotions that’ll have your sensitive skin longing for more; a beauty brand that treats their animals - that are the main contributor to the products, like family. A truly unique experience – the first time I visited the Nuluv farm they were hosting goat yoga, and a goat picnic experience – the goats were just as welcoming as the owners. Jonna, owner of Nuluv discusses the beauty brand with me, what’s to come for the brand and little tidbits behind the beauty line.
How did Nuluv start?
Nuluv began as a solution for our infant’s sensitive skin. My hubby and I both have sensitive skin, so our kids were doomed. A dermatologist put me on goat milk soap 30 years ago (I have such sensitive skin – even Cetaphil would hurt). When my baby was allergic to EVERY DIAPER RASH cream out there, I started researching natural solutions. He was already drinking raw goat milk by that time, because his tummy was so sensitive to everything (even when I was nursing him, I could not have any dairy in my diet). I found so much info supporting goat’s milk for children with eczema and adults with rosacea. So started playing with ingredients and came up with what is now our body butter (he’s 12 now and REALLY hates when I share that story).
Did you always know that you’d have a beauty brand?
I had no clue. My degree is in interior design. I imagined myself designing hot restaurants and nightclubs, not milking goats and making soap! God has a great sense of humor.
Where is Nuluv Goat Milk products located?
Our ranch is in Center Point, which is between Kerrville and Boerne.
What is your personal favorite scent?
Depends on the season. For spring and summer, herbal mist all the way. It’s so fresh and clean. For the fall and winter, I love the warm notes in the Starry Night and I always have to get a jar of Texas Snowflake when we make that one (sandalwood meets peppermint).
Any new products coming out (or new scents) that you can share with readers?
It’s a secret.
Where do you anticipate seeing Nuluv in the next few years?
We are so excited about being able to put Nuluv on H-E-B shelves. When we started selling Nuluv, my goal was to create a quality brand that people can afford to use on a daily basis. We keep our products simple for that reason. Minimal ingredients and packaging keep that realistic.
Did you illustrate the new packaging for the lotion?
One of my best friends created our logo and labels. We met in design school at the University of North Texas, and she now works independently out of her apartment in LA. Check her out: Sarah Meraz Graphic Design. She does amazing work. Everything I’ve imagined in my head, she has been able to put on paper. The actual “goat toile” was something I thought of and Sarah helped coordinate to have a piece commissioned. The artist is named Patti Pogodzinski and she works out of Florida.
Do you have names for each and every one of your goats?
Yes, each girl gets a name and a necklace. We actually used to stamp spoons for them to wear on their collars, but they lose them and that’s just annoying. Now they get a plastic tag with their name written on it.
The goats at Nuluv are basically family….
Oh yeah. My husband and sons spend a lot of time in the barn. I’m not out there as much as I used to be, because I’m generally in the “Soap House” (that’s what we call the production studio). When our boys were little, and we were making product at our house, they called our dining room the “Soap Room”. So when the soaps got their own house, it became the “Soap House” – and the name stuck. Our boys are 12 and 10 now, and they have their own goats and their own responsibilities. One boy is an expert at bottle-feeding, while another is better with milking. And some goats get along with some boys better. It’s pretty funny. When we drive up, the goats are at gate to greet us, usually hollering about something or other. And they sure let us know if we are late to get out to the barn at milking time. Goats are very smart and have a matriarchal herd society that I think is fascinating. But that’s a whole other thing.
Trey, my hubby, actually grew up on one of the largest Angora goat ranches in Texas. His great-grandfather, Bob Davis, worked with another rancher and brought the Angora goat to Texas in the early 1900’s. So, goat Ranching is in Trey’s blood. He is passionate about animal care and dedicated to cruelty-free ranching. That’s why we don’t use any machines. Nuluv is the largest goat dairy in Texas that still milks my hand. Twice-a-day. Nuluv is very much a combo of his goat knowledge and ranching background and my crafty creativeness and city-girl marketing skills. I call myself his urban transplant.
Where has Nuluv been featured?
The goat yoga studio got a lot more attention than Nuluv, but that’s why we jumped on the goat yoga bandwagon – it was a way to make folks more aware of Nuluv. We’ve actually been in business for 10 years.
KSAT brought us in as part of the KSAT corral for the San Antonio rodeo parade this year. My hubby and his buddy were actually the stock contractors for the sheep used in the Mutton Bustin’ competitions in both San Antonio and Houston. So all those sheep spend time grazing and living on our ranch, with the Nuluv girls.
What is available in the Nuluv range?
Here’s the list:
Bar soap
Foaming hand soap
Lotion
Body butter
Facial moisturizer (our #1 repeat purchase on-line)
Shampoo bar
Shave soap
Calming cream (aftershave lotion or beard lotion)
Body wash
Milk bath
Chappies (Chapstick is a registered trademark)
Doggie shampoo bar
Nuluv is a total God thing. Never ever in a million years did this path would cross my mind. He’s been in from the get go. We see each show/market as an opportunity to share with others what He has done for us. The girls that work for Nuluv are people we believe God has placed in our life so we can love on them and encourage them.
We also help support an amazing non-profit called Hope Mommies. Hope Mommies ministers to mothers who have lost infants and young children. We make a lotion called Hope that is only available in the 2oz size. For every lotion we sell on-line, one is donated for a grieving Mom. Hope Mommies a group of mothers who have walked that road and they assemble “Hope Boxes”. Each Hope Box gets a hope lotion and a chappie, along with other gifts of comfort and encouragement. These boxes are prayed over and these Mommies are prayed for, before they even go through loss. They are distributed at hospitals all over Texas and a handful of other states as well. It’s an amazing ministry and I’m so grateful Nuluv gets to be a small part of bringing comfort to these hurting Mommas, and reminding them of the Hope we have in Him.
If you haven’t tried Nuluv yet, or you have not yet seen it on the shelves at H-E-B – do check it out in the beauty section of your local H-E-B – which are also available to add to your cart for curbside pick up at H-E-B. The owner – Jonna absolutely loves to see “Shelvies” a pic of the Nuluv range at H-E-B if you see it don’t be shy and tag yourself or snap a photo of the Nuluv products at H-E-B tagging Nuluv Goat Milk Products on Instagram.
This is a sponsored post on All Ze Details in collaboration with Nuluv Goat Milk Products. I do want to share that Nuluv was a genuine favorite long before this post. This post is in no way associated with H-E-B nor is it endorsed or sponsored by H-E-B and all add ins of H-E-B are to share the knowledge of it being carried in their store and available for curbside pick up.
Logo courtesy of Nuluv Goat Milk Products
Interview and Imagery original work of Haili Pue, All Ze Details.
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